DO'S AND DON'TS WHEN WRTING CLASSIFIED ADS

DO WRITE OUT ALL DETAILS in your ad offer. Read it, edit it,

and re-write it for a shorter, money saving effective ad.

"Think small".

DO FOLLOW ALL THE RULES when writing your classified ad. Use

these ideas.

Attention Interest Desire Action

DO USE A NAME with each classified ad including your envelopes.

DO NOT CHARGE for sales letters or circulars.

DO BE HONEST with all your classified ad claims.

DO IDENTIFY your product.

DO WRITE YOUR CLASSIFIED AD simple, clear and direct.

DO USE WORDS EVERYONE KNOWS and everyone will understand what

your are saying.

DO USE A WORD that will benefit a reader.

DO NOT OVERPRICE your product.

DO ADVERTISE FREQUENTLY. Constant exposure creates a familiar

offer with better response.

DO OFFER A MONEY BACK GUARANTEE in your classified ad,

salesletter or circular if possible. An excellent sales

technique!

DO TEST YOUR AD in 2 or 3 smaller, low cost publications.

Record results. Code each ad.

DO READ PUBLICATIONS that relate to your product. Write for ad

rates, paid circulation, discounts and closing dates. Keep

records.

DO HAVE ALL YOUR LITERATURE AND PRODUCTS ready for mailing when

your ad appears in the publication of your choice. Do not delay

in responding.

DO USE THE COPYCAT METHOD. Do what other successful advertisers

are doing. Only with a slight twist, idea or offer.

DO RUN SEVERAL ADS worded differently. Keep records of results.

DON'T OVER ADVERTISE. It can be expensive. If you want to, do

it gradually.

DON'T PRETEND YOU KNOW ALL THE ANSWERS. Because you don't.

Take time to find out what you need to know.

DON'T TRUST YOUR MEMORY. A thought will leave you as quickly as

it came. Always write down a good idea. NOW!

DON'T PLACE YOUR AD in the wrong classification.

DON'T WASTE YOUR MONEY on ad words to amuse or entertain, but

use words to persuade, inform and sell your product.

DO USE A SHORT BUSINESS NAME. Make it easy to pronounce and

remember.

DON'T FORGET THE M.E.D.I.C.S. Motivation. Enthusiasm. Desire.

Image. Creativity. Success!

DON'T GIVE UP. If your ad doesn't pull after a fair exposure,

try re-writing it. One or two different words may do the trick.

DON'T SPEND THE PROFITS. Re-invest the money in more continuous

advertising.

DON'T FORGET, an ad that offers "FREE DETAILS" means writing a

sales letter or circular.

AVOID HIGH TYPESETTING COSTS AND MISTAKES

Getting your price lists, brochures, catalogs or newsletters

typeset does not necessarily have to be a costly procedure.

Keep in mind that the main cost in typesetting is the time

involved in setting type. By minimizing the time needed to

create a typeset piece you can effectively keep your cost down.

The following suggestions can help reduce your typesetting

expense.

Know what you want the FIRST time around. Have a picture in

your mind. Trial and error can be costly. Don't have a

typesetter set it one way, then decide a different format would

look better.

Reduce and eliminate author's corrections by thorough proofing

and re-proofing.

Avoid minimum charges by combining small jobs and having them

set at the same time.

Try to use one family of type to save time and money by avoiding

font changes. The consistent look is better.

Give explicit instructions on marking up copy: type styles,

column widths/margins.

With a large job, such as a brochure or annual report, request a

style setting proof sheet to get approvals before the entire job

is done.

Avoid super rush jobs, especially if you don't really need them.

Avoid lengthy corrections on the phone. You might end up paying

for corrections later that could have been avoided if you had

done your editing on proof sheets.

Get the layout finished and approved before having type set...

the same goes for copy, of course.

Avoid the use of "run-arounds" (reducing the width of the copy

to make room for a photo in the column, for example). If you do

use them, use simple shapes, boxes, squares.

Avoid the use of curved or angular type. Type reading left to

right on a page (for example, this report) is faster and less

expensive to set than copy that is set in a curve or running

sideways on the page.

The use of unjustified text and captions is less expensive than

justified because it sets quicker, costing less time.

Don't depend on the typesetter to read your mind. Be specific.

THE DO'S AND DON'T'S OF PROFITABLE MAIL ORDER ADS

Regardless of how you look at it, the most important aspect of

any successful mail order business is its advertising. In fact,

mail order success is wholly dependent, and even predicated upon

good advertising.

First of all, you've got to have a dynamic, spectacular ad that

attracts the eye and grabs the interest of the people you're

trying to sell to. Thus, unless your ad really "jumps out" at the

reader, your sales won't live up to expectations, and your ad

money will be wasted.

The eye-catching appeal of your ad must start with the headline.

Use the headline to very quickly create a picture in the minds of

the reader--a vision of all their problems being solved, and

attainment of the kind of happiness they seek. If your headline

fails to catch the attention of your prospect, you cannot hope to

capture him with the remaining of the ad, because it will go

unread! So in writing your advertisement for just a little while,

so you must quickly interest him in your offer, show him how he

can get what he wants, and then cause him to send immediately for

your "solution" to his problems. Your copy must exude enthusiasm,

excitement, and a positive attitude. Don't be afraid to use a

hard-sell approach! Say what you feel and believe about your

offer. And use common, "everyday," but correct English.

Even so, you can and must remember to be honest. Don't exaggerate

or make claims you can't back up. Never make promises you cannot

or don't expect, to keep. To do so could get you in trouble with

the Federal Trade and Fair Practices people.

Stress the benefits of your product or service. Explain to your

reader how owning a copy of your book (for instance), or

receiving your services will make his life richer, happier, and

more abundant. Don't get involved in detailing all the money

you've spent developing the product or researching the

information you're selling, or you're selling, or your

credentials for offering it. Stress the "sizzle" and the value of

ownership.

It is important to involve th reader as often as possible through

the use of the word "you." Write your copy just as if you were

speaking to and attempting to sell just ONE person. Don't let

your ad sound as a speaker at a podium addressing a huge stadium

filled with people, but as if there were just one individual

"listening."

And don't try to be overly clever, brilliant or humerus in your

advertising. Keep your copy simple, to the point, and on target

toward selling your prospect the product or service because of

its benefits. In other words, keep it simple, but clear; at all

costs, you don't want to confuse the reader. Just tell him

exactly what he'll get for his money; the benefits he'll receive;

how to go about ordering it. You don't have to get too friendly.

In fact, becoming "folksy," and don't use slang expressions.

In writing an ad, think of yourself as a door-to-door

salesperson. You have to get the attention of the prospect

quickly, interest him in the product you're selling, create a

desire to enjoy its benefits, and you can then close the sale.

Copywriting, whether for a display ad, classified ad, sales

letter or brochure, is a learned skill. It is one anyone can

master with a bit of study, practice, and perhaps some

professional guidance.

Your first move, then, is to study your competition, recognize

how they are selling their wares. Practice rewriting their ads

from a different point of view or from a different sales angle.

Keep a file of ads you've clipped from different publications in

a file of ad writing ideas. But don't copy anyone else's work;

just use the ad material of others to stimulate your own

creativeness.

Some of the "unknown facts" about advertising--and ad writing in

particular--tell us that you cannot ask for more than $3 in a

short classified type ad. Generally speaking, a $5 item will take

at least a one-inch display ad. If you're trying to sell a $10

item, you'll need at least a quarter page--perhaps even a half

page of copy--and $15 to $20 items require a full page. If you

are selling a really big ticket item (costing $50 or more) you'll

need a four-page sales letter, a brochure, separate order coupon,

and return reply envelope.

If you're making offers via direct mail, best to get into the

postal system with it on Sunday, Monday or Tuesday, to be sure it

does not arrive on Monday, the first and busiest day of the week.

And again, unless you're promoting a big ticket item, the quality

or color of your paper won't have any great effect on the

response you'll get, but the quality of your PRINTING definitely

will, so bear this in mind when you place your printing order.

One final point to remember: The summer months when people are

most apt to be away on vacation are usually not good months for

direct mail. But they ARE good for opportunity and advertisements

in publications often found in vacation areas, and in motels and

hotels.

Again, it cannot be stresses too much or often: Success in mail

order does, indeed, depend upon advertising, and as with anything

else, quality pays off in the long run. Read this report again;

study it; let it sink in. Then apply the principles outlined in

it. They have worked for others, and THEY CAN WORK FOR YOU!

A Woman’s “Don’ts” of Online Dating

There are some things that women should never do while engaged in an online relationship with a man. These things are certain to put a quick and final end to any further communications with him.

While chatting online or by email do not write your life story. His eyes will glaze over and he will fall out of his chair. Keep it short and sweet until he asks for details…then provide them slowly and only answer the questions he asks. For instance: If he asks how many siblings you have, he is NOT asking for the details of your interaction with them. He really just wants to know how many you have. Say you have 2 (or whatever is true) and then ask how many he has. For every question he asks you, you should ask one of him. Nothing turns a man off like a long- winded woman who just doesn’t know when to shut up or how to listen.

Never, ever, EVER lie. I really believe that lies will catch up with you sooner or later. Many women (and men) lie about their age, marital status, employment, height, weight and a host of other things in their online profiles. That is a huge mistake. If you find a man who you are really interested in, he will find out you lied and there goes any possibility of the relationship progressing. So, just be honest. There is someone out there who will like you…even come to love you…for exactly the person you are.

Don’t be too eager. It makes you look desperate and it really puts a man off. They are first and foremost conquerors and if getting the person of their desires to like them too is just too easy, they will quickly lose interest. I don’t mean play “hard-to-get”. I mean, don’t push for a face-to-face meeting. Don’t email them or IM them too frequently. Play it safe and play it cool.

[Insert Your Resource Box Here]

DO 'S AND DON'TS OF WRITING CLASSIFIED ADS

DO WRITE OUT ALL DETAILS in your ad offer. Read it, edit it,

and re-write it for a shorter, money saving effective ad.

"Think small".

DO FOLLOW ALL THE RULES when writing your classified ad. Use

these ideas.

Attention Interest Desire Action

DO USE A NAME with each classified ad including your envelopes.

DO NOT CHARGE for sales letters or circulars.

DO BE HONEST with all your classified ad claims.

DO IDENTIFY your product.

DO WRITE YOUR CLASSIFIED AD simple, clear and direct.

DO USE WORDS EVERYONE KNOWS and everyone will understand what

your are saying.

DO USE A WORD that will benefit a reader.

DO NOT OVERPRICE your product.

DO ADVERTISE FREQUENTLY. Constant exposure creates a familiar

offer with better response.

DO OFFER A MONEY BACK GUARANTEE in your classified ad,

salesletter or circular if possible. An excellent sales

technique!

DO TEST YOUR AD in 2 or 3 smaller, low cost publications.

Record results. Code each ad.

DO READ PUBLICATIONS that relate to your product. Write for ad

rates, paid circulation, discounts and closing dates. Keep

records.

DO HAVE ALL YOUR LITERATURE AND PRODUCTS ready for mailing when

your ad appears in the publication of your choice. Do not delay

in responding.

DO USE THE COPYCAT METHOD. Do what other successful advertisers

are doing. Only with a slight twist, idea or offer.

DO RUN SEVERAL ADS worded differently. Keep records of results.

DON'T OVER ADVERTISE. It can be expensive. If you want to, do

it gradually.

DON'T PRETEND YOU KNOW ALL THE ANSWERS. Because you don't.

Take time to find out what you need to know.

DON'T TRUST YOUR MEMORY. A thought will leave you as quickly as

it came. Always write down a good idea. NOW!

DON'T PLACE YOUR AD in the wrong classification.

DON'T WASTE YOUR MONEY on ad words to amuse or entertain, but

use words to persuade, inform and sell your product.

DO USE A SHORT BUSINESS NAME. Make it easy to pronounce and

remember.

DON'T FORGET THE M.E.D.I.C.S. Motivation. Enthusiasm. Desire.

Image. Creativity. Success!

DON'T GIVE UP. If your ad doesn't pull after a fair exposure,

try re-writing it. One or two different words may do the trick.

DON'T SPEND THE PROFITS. Re-invest the money in more continuous

advertising.

DON'T FORGET, an ad that offers "FREE DETAILS" means writing a

sales letter or circular.

AVOID HIGH TYPESETTING COSTS AND MISTAKES

Getting your price lists, brochures, catalogs or newsletters

typeset does not necessarily have to be a costly procedure.

Keep in mind that the main cost in typesetting is the time

involved in setting type. By minimizing the time needed to

create a typeset piece you can effectively keep your cost down.

The following suggestions can help reduce your typesetting

expense.

Know what you want the FIRST time around. Have a picture in

your mind. Trial and error can be costly. Don't have a

typesetter set it one way, then decide a different format would

look better.

Reduce and eliminate author's corrections by thorough proofing

and re-proofing.

Avoid minimum charges by combining small jobs and having them

set at the same time.

Try to use one family of type to save time and money by avoiding

font changes. The consistent look is better.

Give explicit instructions on marking up copy: type styles,

column widths/margins.

With a large job, such as a brochure or annual report, request a

style setting proof sheet to get approvals before the entire job

is done.

Avoid super rush jobs, especially if you don't really need them.

Avoid lengthy corrections on the phone. You might end up paying

for corrections later that could have been avoided if you had

done your editing on proof sheets.

Get the layout finished and approved before having type set...

the same goes for copy, of course.

Avoid the use of "run-arounds" (reducing the width of the copy

to make room for a photo in the column, for example). If you do

use them, use simple shapes, boxes, squares.

Avoid the use of curved or angular type. Type reading left to

right on a page (for example, this report) is faster and less

expensive to set than copy that is set in a curve or running

sideways on the page.

The use of unjustified text and captions is less expensive than

justified because it sets quicker, costing less time.

Don't depend on the typesetter to read your mind. Be specific.

Feeding Your Cat: Dos and Don’ts

Food for cats is of course one of the most important needs of cats and it has to be provided by the owner. I think everyone agrees that this is the number one need of animals like cats and the kind of food you feed them would also reflect the nutritional contents of the food intake.

We have to feed our pets with the most nutritious food so that they would be able to grow well and be free from possible sickness. There are guidelines to remember like giving a balanced-diet to your cat and as much as possible do not run out of drinking water. What then are those other reminders? Those tips that would let us overcome wrong feeding of cats?

• Avoid giving to cats meals that include By-products," "meat and/or bone meal," "animal digest," most other descriptions including "digest" or "meal," and added sugars. These won’t be good for them and would be of no use for them too.

• Do not give food that includes corn meal as filler.

• Avoid giving meals that conation like almost 50 percent of carbohydrates fillers.

• Food with too much preservative is highly-discouraged.

These tips must be noted for if one does not know what to buy for his cat, he would surely end up giving the wrong food.

What then could be good for cats?

Always bear in mind the basic nutritional needs of your cats. This includes Protein from a meat, fish, or poultry source, Taurine, an essential amino acid, certain other vitamins, minerals, enzymes, and fatty acids and of course Water.

Do cats need carbohydrates?

Well, they do not need such as much as we do. We could not get away from those carbohydrates fillers especially in canned cat food but it has to be ensued that it does not reach or exceed 50 percent of fillers. One big tip is feed your cat varied food from time to time; cats could get easily bored if you feed them with the same food all the time. It would plunge down appetite and of course, the total nutrition of the animal.

We hope that with these bits and pieces you are able to take note of the important tips you need to do which would deal with the right food for your cats.