HOW TO GET BIG DOLLARS IN YOUR MAILBOX-EVERY DAY!

No other business venture seems so inviting, or attracts so many

people than that of selling via mail order. On the surface, it

appears to be an easier and faster way to become rich than almost

any other method of doing business. All the people in the world

are your potential customers; you work from the privacy and

comfort of your own home; you set your own working hours; and you

answer to no one but yourself.

Ideally, you should have a product of your own--something you can

produce at very low cost, and sell at top price. If you are

buying something, advertising and reselling it, in order to

realize a profit, you have to mark it up at least 500%. This is

not an unreasonable mark-up for mail order sales.

Your product has to have mass appeal, and it has to be something

not readily available to your prospective customers except

through you. The product should be such that you "carry an

inventory" without worry of spoilage, aging or other damage. It

should be something you can send through the mail--deliver to

your customer--for next to nothing in relation to your selling

price.

The best money-making product of all is a "How-TO" report such as

this one. You don't have to be a literary genius, or even an

experienced writer to write one of these reports. In fact, the

easiest way is to buy a set of these reports--read them each

over, set it aside and write a similar one with more elaboration

or from a different point of view. Give your report a

commercially appealing title, set a price for it, advertise it

widely in a number of nationally circulated mail order

publications, and you could have something that will continue to

bring in money for you for many years to come.

The absolute best money-maker of them all is a report you've

found a great need for, researched thoroughly, and written from

scratch. Discovering these needs is not that difficult a task.

If you don't have the time to write and market one of these

reports, or just cannot produce one for whatever reason, the next

thing is to purchase a set of these reports with reproduction

rights. Here, you can have a number, reprinted for as little as

one or two cents each, and sell them for one to five dollars

each. The only problem with that approach is that after a year,

nearly everyone in mail order will have a copy of these reports,

and will be trying just as hard as you are to sell them.

Now, if you have bought the reproduction rights to the reports,

you simply rewrite them, put new titles on them, make up a new

advertising circular, and send them out as new reports each year.

There are a number of mail order self-help reports that have been

making the rounds for the past 25 years in just this manner.

Just because you haven't got the time or the tools to write one

of these reports is no reason for not producing one. If you have

an idea or the background material, and the confidence that such

a report will sell--get in touch with someone who specializes in

this kind of writing.., and have them put the finished product

together for you. Generally, the fees will run to $100 per page.

But this is an "incidental fee" indeed, if you come up with

something that has the potential of bringing in several thousand

dollars per year for the next ten years or so. Remember, once you

have it together and written, you just continue making copies of

your original and filling prepaid cash orders for as long as you

wish to stay in business.

You should also have advertising circulars, a catalog or a

"follow-up" offer for every order you get. Many people make the

mistake of "sending their whole store" in response to every

inquiry. When you receive an inquiry to your advertising, you

should have a prepared sales letter describing the item you're

advertising, and perhaps a circular listing in catalog style some

of the other products that tie in with the product of your sales

letter. This is known as the "Featured Selection Plus Alternates"

approach.

When you receive an order for the product you've been advertising

or featuring in your direct mail efforts, include one of your

product catalogs in the package with the customer's order. The

most effective practice is to include an advertising circular or

brochure of a leader item or special-of-the-month, and your

catalog. The main thing NOT to do is include more than a couple

of separate "featured selection" circulars. Keep your eyes on how

the big mail order houses do it, and duplicate their operating

plan within your own means.

The important point to remember here is to be sure to include

something different--something new--something your customer has

not seen or been offered a chance to buy--with each contact you

make with him. Once you've broken the ice and got him spending

money with you, continue showing him products of a related nature

that should stimulate his appetite for greater success. For sure,

he'll never be more in mood to buy from you than when he receives

something he has ordered. So every time you fill and send out an

order to a buyer, include an opportunity for him to buy even more

from you.

You can make a very comfortable income, but you'll never get rich

so long as you're having your orders dropshipped for you. Having

a connection with a prime source that will dropship orders for

you is one of the surest and best ways to "learn" the business of

selling by mail--but if you really want to make it big, you'll

use dropshipping sources for learning, and to back up your

primary product with follow-up offers.

If you don't have a primary product of your own, the next best

thing is to buy in quantity lots at wholesale prices. A word of

caution here, though: do not buy a quantity supply of anything

until you've seen a sample of the product and thoroughly tested

the saleability of that product.

Too often, the beginner is sold a quantity of a certain product

at so-called wholesale prices, only to find that after he had

spent his capital he either doesn't want to put forth the effort

and time to sell that particular product, or that he can't "give

it away," let alone sell it. Suppliers who operate for you

orders, generally derive most of their income from the sale of

these initial "required" inventories. Always investigate and

check out the saleability before you buy anything more than just

a single sample.

Selling your reports depends on your advertising. You have to get

the word out that you have "money-making information" available

for sale. Start out small by using short classified type ads.

Look at how the established mail order report sellers are doing

it, and copy their methods. Do not copy their ads--instead, use

them as idea stimulators for your own original copy. Place an ad

in one of the largest circulation publications you can find, then

use the money that comes in from the first ad to place similar

ads in three or four other publications.

One of the insider secrets of the mail order business is in

multiplying your advertising exposure. This means simply that you

start with an ad in one publication, and from there, expand your

exposure by advertising in more publications. Be patient, and

wait for the returns from your current ads, then use that money

to increase the number of people who will have a chance to see

your ad. It's as simple as that, and it works every time. Try it

and see for yourself.

All of this means as you are getting started with a new mail

order business, you have to reinvest all your business income

back into the business. To do otherwise is a straight line to

HOW TO PARLAY ANY MULTI-LEVEL PROGRAM INTO A MILLION DOLLARS

Multi-level marketing is definitely the way to go for people

aspiring to have more than just enough to get by on. Most of the

world's leading economic forcasters say that by the turn of the

century, fully 75% of the world's consumer business will be

conducted via multi-level marketing plans.

The thing to do is to learn all you can about this method of

selling how it works, and why it works--and then to get going

with a multi-level marketing program that can accumulate a

fortune for you. Make no mistake about it, multi-level marketing

has made a lot of people very rich already, and will make a lot

more people even richer in the coming years.

Multi-level marketing is based upon the idea of each person

involved selling only to his or her friends, with each of these

people in turn, introducing their friends into the program. It's

definitely an "endless chain" idea that has unlimited

money-making potential.

Theoretically, everybody knows or comes into contact with an

average of 100 different people each week. If only 10 of those

people were to give you $10 per week, you would have an income of

$100 per week. And then, if these people were to duplicate your

efforts, passing back to you, $1 for each new person they

enlisted into the program, and then each person recruited

perpetuated the program, you income would soon be astronomical!

Undoubtedly, you've heard the story of how you can become rich

simply by saving a penny a day, and doubling it each day for 30

days. and then, there are the pyramid or chain letter schemes

that we've all been offered. Multi-level marketing, in principle,

works the same way, with the only difference being in the product

offered for sale.

All of these programs work to some degree--because there are

government restrictions and laws against the perpetuation of

these ideas--most of them make a big splash when they are first

introduced, and then quickly die out. However, the concept of

initiating a program that sells itself via an endless chain will

always be popular because it holds the promise of bringing riches

if only the chain isn't broken.

So, multi-level marketing appeals to everybody because it's an

opportunity for all the participants to get rich with a minimum

investment, and very little time or effort or involvement.

It works because everybody wants to become rich. it's an idea

that anyone--regardless of education, background or basic

financial status--can perpetuate from the privacy of his or her

own home.

The basic fallacy of multi-level marketing is in the number of

people each individual participant can easily enlist into the

program. After you've talked to all your relatives, your

neighbors, co-workers, and friends across town, you're more or

less stymied as to new people to bring into the program.

The bottom line is simply that you cannot recruit everybody you

talk to--in fact, if you enlist 10% of the people you attempt to

interest in the program, you'll be doing very well. You're going

to get some rejections, and these rejections are basically what

turns most people off--deflates their ego, drains their

enthusiasm, and in the end, is the primary reason they drop out.

Regardless of what you sell, you must always have a gaol in

mind--you intend to sell 10 units of a product or recruit 10 new

people into your program between now and the first of the month.

you've got to believe that you can do it--want to do it--and then

get out and beat the bushes until you do it! Once you've achieved

this first gaol, you should take a day off and reward yourself

with a night on the town or the splurging you've always wanted.

But then, after setting a goal for yourself, and then proving

that you can achieve it, you should set a new gaol for yourself--

if you recruited 10 new people into your program last month, then

this month, you're going to bring in 15 new members.

You're going to make the really big money in multi-level

marketing by selling "business start-up kits," and not really

from spending time inspiring or motivating the people you've

already brought into the program. In other words, sell the

program to as many people as possible, and count on the

motivational/money-making opportunities with-in your dealer

start-up kit to cause them to put forth the effort to get out and

try to make some money on their own. In the end, and as the old

saying goes: you can lead a horse to water, but you can't make

him drink it--any time and or energy spend "calling back" on the

people you've already sold, is going to cost you money and limit

your gross income. To be successful in selling--and this is the

secret to multi-level riches--you must present your program to as

many people as possible. Close the sale with your first

presentation, and let the buyer either get with it, or die from

his own lack of initiative.

It's as simple as that--the more people you present your program

to, the more sales you're going to make. Don't worry about the

people who have already bought from you--they either will or they

won't and there's nothing you can do about it.

Obviously, if you spend all your time on the telephone inviting

people over to a Special Opportunity Party at your house, and

then another 3 -hours presenting your program to them, it's going

to take you a long time to present your program to 10,000 people

and make $10,000...

And, your costs to rent a hall--advertise--and present a seminar

progarm--will amount to more than you take in. If you have the

initial promotional abilities, the credit and/or cash, and a

really dynamic program--you can make it big, and quickly, by

staging seminar-type meetings at the rate of 3 to 5 per week.

Still, this is expensive and time consuming-- a lot of work on

your part, and not the easiest, most profitable way to go.

The only logical way to go--to reach as many people as possible

for the least amount of money and effort on your part--is via the

mails. In other words, the marrying of your multi-level marketing

efforts to mail order will be the least expensive and most

profitable for you.

You can spend out 50,000 sales letters and multi-level program

brochures in one month, and theoretically make $50,000 from an

expenditure of $10,000 or less--a return of $5 for every dollar

invested, which isn't bad...

Here's our recommendation:

1) Write a short, one-page report outlining the basic Success

Secrets of muli-level marketing. You can tag-line this report

with an invitation for the readers to send for a complete or more

detailed manual or tape relative to multi-level how-to; a

directory or current listing of money-making multi-level

programs; or even a listing of other reports relative to

money-making home-based businesses you have for sale.

2) Once you have such a report, the next thing for you to do is

advertise. Write an ad such as: FREE REPORT!... Money-making

secrets of multi-level marketers. SASE to Your name, address,

city, state, zip.

3) Place this ad in one of the national publications carrying

lots of mail order advertisements--such as The National Inquirer,

American Business, Money-making Opportunities, Entrepreneur,

Income Opportunities, Speciality Salesman or any one of the

hundreds of other such publications. It is our recommendation

that you contract to run such an ad over three issues. This will

give your ad maximum exposure, and should result in an

overwhelming number of responses for you.

4) In reply to each SASE you receive, first list the name and

address of each respondent, along with the date received and what

you send back to them, on 3 by 5 cards. Arrange these cards in

zip code and alphabetical order, and store them in an old shoe

box. Then, you take your one page report and along with your

multi-level marketing brochure--your program--you stuff the

envelopes and drop them off in your nearest mail box.

If you ad runs in the National Inquirer, you could expect to get

1,000 or more responses each time it runs. So far, your cost is

for the ad--the printing of the one page report--and your

multi-level program brochures. From these 1,000 free reports you

send out you should be able to convert about 300 into new members

into the multi-level program you're promoting.

Thus, for an initial cost of $30 for the ad--$100 for the MLM

brochures--and the time it takes you to stuff the envelopes--300

buyers at $10 each will give you a gross of $3,000... And that's

how you parlay your multi-level program into a fortune, using

mail order selling techniques.

One very important thing to always remember relative to starting

a new business: You cannot take any money coming in from you

business advertising, and use it to pay your "everyday" bills. In

other words, you cannot expect to use this money to live on---you

have to pour it back into your business to perpetuate that flow

of income.

Whenever you advertise, in addition to replies to your offer, you

can expect a "ton of mail" from other people trying to interest

you in what they're selling. Basically, you should go thru all of

this "junk mail' and look over, save the stuff that looks

interesting, is well done, or that you can learn from, and

perhaps "lift" some ideas from for use in your own selling

efforts.

Compile the names of the people and/or companies sending these

offers to you. Just as with those replying to advertised offer,

jot down the date and a short description of the material

received--and then send them a sales letter/brochure about your

multi-level program. In sending out sales letter/brochures to

thee people, you don't have to send them out immediately. You can

list these people in an "incoming offer notebook," and then

include them with your regular direct mail packages you send out.

But for sure, clip the stamps and save the incoming envelopes

along with those from your bona fide replies.

5) So you've spent $150 and made about $3,000 in a period of

about three months. Now you want to perpetuate this income, and

build it to twice that amount coming in every month. What you do

is take the income from that first ad, and increase your

advertising. In other words, use it to buy ad space in as many

other publications as possible.

If you first $150 brought in $3,000 from exposure in just one

publication, $2,000 will bring you $50,000 from exposure in 10

different publications. Continue multiplying your advertising

exposure and it won't be long before you will be "snowed under"

with dollar bills, checks and money orders. remember this though,

you cannot really spend any of that money on yourself until the

business is bringing in several thousand dollars per month on a

regular basis. You have to pour it back into the business in

order to allow your business to reach its full potential.

6) Make up a one-page "Money Tree" circular, similar to ours

which included a reference material within this report. Be sure

that you keep the cost to "find out about your program" to $2 or

less. Then, with a listing of money making reports such as

ours--printed on the back of your "Money Tree" circular--shotgun

this out to as many people as possible.

We've had outstanding success handing them out at local shopping

centers, passing them out door-to-door, and by including them as

"ride-alongs" with our bulk junk mailing program. The important

thing again, is to present your offer to as many different people

as possible--particularly to those people with an itch to get

rich quick...

In addition to circulating you "Money Tree" flyers by hand, you

should rent or buy-on a regular basis--as many different mailing

lists on income opportunity seekers as you can afford, and

shotgun one of your circulars to each of these names. The

publisher of this report (PREMIER) has names and addresses of

customers for $35 per thousand, on peel and stick labels. You can

also find inexpensive mailing list suppliers in just about any

publication that carries mail order advertising.

For sure, you should spend the money to obtain a 3rd class bulk

rate mailing permit, and then use it to send out all your

mailings. Start by sending out 250 pieces per week, and then

gradually increase your volume to the point where you're sending

out 5,000 or more pieces per week, and you'll be in business.

7) So the secrets to getting rich in mail order have to do with

presenting a free offer most people will find hard to pass up.

You make your money from whatever you send out in reply to the

people taking you up on the free offer.

You send them a copy of the free report, plus your multi-level

marketing brochure. You can stop there if you want, but there's

lots more money to be made just from these initial efforts.

Follow-up offers to people who, themselves are out beating the

buses attempting to drum up extra income, is the way the game is

played. So, when you receive all these names nd addresses of

people interested in receiving a report on multi-level marketing,

you compile the names and rent or sell them to other multi-level

operators.

Besides including your "Money Tree" circular, and the mailing

list rental offer, you should also include a one page circular

describing and offering for sale, a listing of your money-making

reports. And then, by soliciting co-op mailings from other mail

order operators, you'll have a "pretty full" envelope of offers

going out.

Finally, the one thing you must always bear in mind is how your

mailing package looks to the person receiving it. Your envelopes

should be professionally printed with your return address--your

sales letters should be written to impress the recipient; no

misspelled words or smudges from erasures or worn out

typewriters; and the eye-appeal of your coupons or offers which

are included; and by all means, the quality of your multi-level

brochure. Although multiple colored printing does tend to pull

better that just black and white, you can do very well starting

with just black and white materials so long a the image you

project is all professional. Photo-copying your offers hoping for

the best, just won't do. The more affluent you appear to be, fro

your envelope to each offer contained within, the better your

chances of making a sale.

So, that's how it's done--you can take these methods of how we've

done it, maybe even improve upon them a bit, and make tons of

money--or you can set everything aside and tell yourself that

you'll get started on it next week. The thing is, the

instructions are valid and the opportunity is here and

now--whatever you do is up to you.

BIG DOLLARS

HOW TO GET THEM FROM YOUR MAIL ORDER AD SHEETS

Simple, easy, and with an unlimited income potential! You can set this program up right from your kitchen table, and easily parlay it into $100,000 per year!

You have no doubt heard of the millions of dollars"raked in" by advertising agencies each year, and that's what this business is about.In fact, That's the name of the game with this business!

Here's what you do: Call up the owner, general manager or advertising director of your local "nickel ads" or shopper's newspaper. Tell him you're a mail order advertising agency, with clients all over the country. Explain to him that you'd like to have a regular space-2-columns wide by 6-inches deep-in every edition of his paper for at least the next 12-months. You'll like a headline on this space,the headline to read Mail Order Money-Making Opportunities.You will turnin to him on each of his advertising closing dates, a number of mail order ads. You want him to set each ad within this space, just as if he were running 2-columns of want ads. Then, at the bottom of this space, you want him to set in slightly larger type the name and address of your advertising agency. Below that,in

Italics, you want your slogan, such as: A Full Service Advertising Agency for Mail Order Dealers Nationwide!

By setting up a contract for a "defined" amount of space in each edition of the

paper for at least 12 months, you'll save at least 30% over the regular day-to-day monthly rate charges. By talking with the "top-dog" in charge, you'll be able to avoid a lot of hassle and negotiate the best deal. This is the first step- explain your plan and assure them that you're going to be a long-term, regular customer; and the negotiate for the best, bottom-line cost figure.

Figuring that each ad you run in this space will require 3/4 of an inch, this means you'll have room for 14 ads, plus your headline and name plate. Your cost will probably run between $50 and $75 per week on an "every edition" annual contract.So now, you simply set a price to charge your advertisers in accordance with the total circulation of the publication.

Charge $10 per ad-times 14 equals $$140-minus $50 costs, leaves you with a profit of $90 per week. $15 per ad-times 14 equals $210-minus &50 costs- leaves you with a profit of $160 per week. $20 per ad- times 14 equals 280- minus $50 costs- leaves you with a profit of $230 per week.You may want to start off with a larger space, say 3- columns wide by 6-inches deep, for even more and faster profits. The important thing is to set the first one up, and then duplicate or multiply your efforts.

Just as soon as you've got your program set up with one shopper's newspaper, do the same with another one. If there aren't too many in your town, take a trip to a near by larger city and get it set up there. If there are no "shopper's papers" in your area, check it out with your local newspaper

once you've established this program in the shoppers papers, start making the rounds and setting it up with your area suburban newspaper. Remember, the more you duplicate the "set up" of this program, the more profits you'll make.

Now, you're ready to go after the advertisers... I suggest that you visit your local stationery store; pick up a pad of "fade-out" graph paper and roll of black or red border tape about an eight inch wide. Take these materials home, and on a sheet of graph paper, measure 3/4 inch from the top, and on the line from left to right, make a line with the border tape. Do the same thing at the bottom of the page. Measure in a 1/2 inch from the sides, and do the same thing on each side. Then take a sharp razor blade and square off the corners. You should now have a perfect rectangle as framed by your border tape. So measure down from the top of your framed a half inch, and run a strip of border tape on this line from left to right. This will be for your"masthead". Now measure to divide your frame into 3 equally wide columns and run a strip of border tape as a column dividers from top to bottom.

What you're coming up with is what is known as an "ad sheet" in the mail order business, and it's looking beautiful! Select a name, such as The Trailblazer or Ron's Mail Order Opportunities. Make another visit to your your stationery store,pick up some 18 or 24 point "Transfer Letters" in the style you want for your ad sheet title.

Take them home, and on another sheet of graph paper, write out the title you want to use on your ad sheet. Then take a ruler and razor blade, and cut the paper your title is on, into one strip that will fit into that half inch space space at the top of your ad sheet, the space we talked about as being for your masthead. Simply paste the strip of paper with your ad sheet title into this space and you're ready to start pasting in ads on your ad sheet,from advertisers. Incidently, when you're at your stationery store, pick up what is known as a "Glue Stick". This is a tool you'll be using from now on, and if you'll go with this for all your paste up endeavors, you'll come out with a much neater, as well as easier job. I don't recommend "rubber cement" and most assuredly don't use a household paste for you paste up jobs.

once you've got you ad sheet layed out, take it to a near by quick print shop and have them make at least 100 printed copies. You'll want it printed on both sides, with your masthead omitted and your columns running all the way to the top of your frame on the back side. Then you take your pasted up ad sheet original home and file it as your "master. You'll be using one of your printed copies each time you "paste up" and ad sheet for printing and/or publication. All of this is a part of setting yourself up and getting organized for the business you're about to start.

The purpose of your ad sheet is strictly to afford you FREE advertising for your primary project So, you make up an ad such as this SAVE ON ADVERTISING! Run our ad in your publication- We'll run yours in ours! Checking copies a each issue. Send sample of your ad sheet, and the ad you want us to run. We can begin next week, but hurry, space is limited.

Either type this out or have it type set as one column, one inch ad and place it at the top of the left hand column on the front of your ad sheet; and at the bottom of the right hand column on the back of your ad sheet.

Now, make up an ad for your primary business, such as: 200,000 circulation! Only $15 to have your 35 word ad included one time! Run it 5 times and save! Only &50 for 5 consecutive insertions! Metro Shoppers, your address.

Type this ad out, or have it type set into an eye catching one column by one inch ad. Then place one of these ads at the bottom of the right hand column on the front of your ad sheet, and another at the top of the left hand column on the back of your ad sheet.

These ads, one about exchanging ads, and the other about your shopping paper advertising program, should be run in each edition of your ad sheet that you publish. In other words, they should be permanent fixtures in your ad sheet. Actually, they're the primary reason for your getting involved in ad sheet publishing, free advertising/exposure for your service to mail order advertisers.

Fill out the space in your first ad sheet with ad for other things you can offer, or clip better ads from the ad sheets you receive in the mail, and use those. Once you've got the space on both sides of your ad sheet filled, take this "paste up" to your local print shop and have 200 to 500 printed.

Meanwhile, you begin making a 3x5 card file of the publishers addresses of the different ad sheets you receive in the mail. Each file card should show the name of the ad sheet, the name and address of the publisher, and the date you first

received a copy of their ad sheet. File these cards in zip code sequence. Send for our complete 1983 listing of mail order publications, to get a jump on this file of ad sheet publishers you'll want to maintain... Just $3 from the distributor who supplied this report. Order by item #1550.

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The next thing is to have your list of mail order publications typed out onto mailing labels. These sheets of labels, you maintain as master copies, marking on your file cards, the sheet number each mail order publication is listed on. Ace Ad Sheet might show an M-1, meaning that they are listed on page one of your masters for mailing labels. Millers' Advertiser might show M-6 for sheet number 6, while Zastrow's Active Advertiser might show an M-12 for sheet 12 of your master list.

The purpose of the master list is to save time and further work when you mail out your ad sheet. Simply take your master copies to your nearest quick print shop and copy your masters onto sheets of labels. As for the coding of positions on the master list, this is also to save you time. When you receive a "returned to sender" because the publisher has either gone out of business or moved, you look it up by zip code in your card file, mark that card accordingly, note the master sheet code, and turn right to that page without having to scan through each of your master sheets to find that particular listing. These two procedures will be especially important as you add new listings to your master sheets without having to re-do the whole lists.

An extra benefit will be your ability to advertise and sell your master listing, from your 3x5 card file, of mail order publications at the start of each new year. You could also advertise and sell duplicates, copies of your master label mailing list as active mail order advertisers. Still another idea might be to collect copies to each mail order publication and offer a collection of sample copies. Sample copies of 24 different mail order publications, just $10...

You're almost ready to begin! The best way to start is to include one two sided circular, such as our Money making, Money saving Reports circular, and your ad sheet in an envelope, stick one of your mailing labels on it and send them out first class. if you've got another "special program", you might include a circular for that, But don't put more than 3 circulars in each of your out going mailing pieces. Too many things to choose from will confuse the recipient and result in no response at all.

Overall, it's best to send these mailing pieces out via first class postage in order to make sure you've got 'good" addresses. Any "nixies" will returned to you as non deliverable and you can mark or adjust your systems accordingly.

Your ad sheet is for the purpose of getting free advertising for your primary program, the space you have available for mail order advertisers in your area shoppers' papers. And the reports circulars are "fast selling door openers" that should bring back hard cash, from these other mail order publishers who'll be running your shoppers' paper advertising. Generally speaking, very few od the ad sheet publishers will buy shopping paper space from you, they are almost all too caught up in their own "ad sheet thing" and "trade advertising programs", to see or understand the real advantages of super circulation paid advertising for a product. They will however, almost always buy the "low cost" mail order success", reports, and this is how you get money from them in addition to your free advertising.

Now you're in business! Hundreds, even thousands of sharp mail order entrepreneurs will see your shopping paper ads in all the ad sheets you're exchanging ads with, and they're the ones, those selling books and products, who will take advantage of your offer. In exchange for this advertising exposure these ad sheet publishers give you, your only obligation is to paste the ad they submit as their exchange ad, onto your ad sheet, print the required number of copies, and send it out to all your exchange advertisers.

However, their efforts in your behalf will quickly result in hundreds of cash orders for your shopper paper space. The profit potential should quickly satisfy your wildest dreams with only a minimum amount of work and organization on your part.

As your listing of mail order advertisers is published in each of the shopper papers, you fold one up and send it to each of your advertisers as a checking copy via third class mail. What could be easier or more beneficial to your personal bank account?

It may take six weeks to a couple of months to get everything organized and the orders coming in, but once they start, it'll be like a never ending river of money for you. Remember too, set one shoppers' paper program up first, get it filled up with paid advertising and running smoothly, and then multiply your income possibilities by duplicating the same program with as many other of your local area publications as possible. When you go in to talk to these people about the program you have in mind, remember, they are in the business of making money, and your plan is just another way for them to make money, they want your business and your money, sell them on yourself and your business plan.

So,that's it... the plan you can use to become rich, the rest is up to you... I assure you it's easy to put into action, and it works... How soon you get it started, and how much money you make with it, is entirely up to you...

HOW TO MAKE BIG DOLLARS WITH BUMPER STICKERS

This is the kind of business that might grow out of a

conversation over a couple of beers at your favorite tavern.

Imagine for a moment this scenario: Someone suggests that the

owner should sponsor a summer picnic or softball game. The

question then comes up as how to advertise it, and someone

suggests bumper stickers. And the basics of a very lucrative

business are set in motion.

As you consider this idea for a source of income, your first

decision will be whether to first line up the people willing to

"wear" the bumper stickers on their cars, or the business owners

who will want to advertise in this manner.

A good friend of ours started such a business several years ago,

and he found it easier to sell the business owner by telling him

that 100 to 200 people were all set and willing to wear his

bumper sticker advertisement, because such people were known to

be in the area.

All this boils down to a recommendation that you talk to your

friends, neighbors and co-workers first. Get as many of them as

you can to agree to "wear" a bumper sticker. You might offer to

pay $10 for three months, or $5 for six weeks. With inducement of

money just to put a bumper sticker on their cars or trucks, you

won't have too many turndowns. One person we know runs an ad in

his weekly shopper newspaper, advertising the fact that he pays

money just for "wearing" a bumper sticker. And of course, don't

overlook the pulling power of all the bulletin boards in your

area.

This is an ideal business for constant free publicity writeups in

your local newspapers, plus interviews on radio and TV talk

shows. At first, you'll want as many people as possible to "wear"

bumper sticker ads. What you'll want to stress in any publicity

write-ups or media interviews is the fact that you've got the

"vehicles for exposure" lined up and organized so that any

potential advertiser needs only to give you a call, and you can

launch his advertising program immediately.

Next, you check w a number of printers and determine the cost to

to have bumper stickers made to order. Generally, you should be

able to get a thousand bumper stickers for $100 or less. Whatever

the cost, this initial outlay should be absorbed by your charge

to the advertiser.

So let's suppose you've got 100 people lined up to "wear" one of

these bumper stickers on their cars for six weeks. Figure the

bumper stickers will cost $100. Now, the problem of what to

charge the advertiser.

You should always charge on a "per-car" basis, i.e., on a basis

of circulation, as newspapers do. So, you charge $5 per car per

week, with 100 cars. This comes out to $500 per week, or $3,000

total for six weeks, from the advertiser. Subtract $100 for

getting the bumper stickers made, add $500 as payment for the

cars "wearing" the bumper stickers, and you would end up with a

profit picture of $2,400 for those six weeks.

In the beginning, you should be the one calling potential

advertisers and doing all the selling. Once you've got your first

program organized and running smoothly, your next step is a

natural multiplication of your efforts. Run an ad in your local

paper for commission sales people. Brief them on the basics and

get them out on the street selling advertisers for you.

The best time to launch a business of this kind is during the

fair weather seasons, or just in advance of general political

elections in your area. Once established, however, the business

can, and should sustain itself year round.

The selling "keys" to this kind of advertising are basically the

same as those enumerated for "word of mouth" advertising. You've

got people all over town spreading the word--talking about the

advertiser. And these people are saturating the area with the

advertiser's name and message wherever they go.

It's easy! It's simple! and it works! Compared with other, more

traditional advertising methods, bumper stickers advertising is

very low in cost.

One of the tricks of the trade is in using short, snappy, even

humorous slogans or telegram styled messages. For instance:

Anderson's Cafe---6th and Main---That's where I'm going---How

about you? Another idea is to make the lettering on the bumper

stickers luminous to the headlights of the cars following. Most

important, be sure to make your lettering easy to read, and the

message easy to comprehend at one glance.

Actually, you could start at the front of the yellow pages in

your phone book and probably never run out of places ready to be

sold on your -plan of bumper sticker advertising. Some of the

more traditional places to sell this kind of advertising include:

Taverns Pizza Houses

Physical Fitness Clubs Political Campaigns

Radio & TV Station Movie Theaters

Travel Agencies Trade Schools

Auto Repair Shops Insurance Companies

Flea Markets Newspapers

Appliance Repair Sporting Goods

Special Local Events

The important thing is to always be creative in your selling

efforts. Always show the prospect how his business can grow from

advertising in this manner, you propose, and how your method is

more positive, more responsive, and lower in cost than the more

traditional advertising.

Remember, too, the more clever or "catchy" the message on the

bumper sticker, the more it will make people talk and respond.

For ideas along these lines, go back to the yellow pages of your

telephone book and read all those short, crispy one-liners.

Remember also that advertising is a form of "brainwashing" and

the more people see the message the stronger that message is

imprinted in their minds. Therefore, when they need or are in the

market for the services or product offered by the advertiser,

they'll quickly refer to the strongest, easiest to recall

advertising message in their minds. And that, of course, means

that if the prospect sees a specific advertising message on the

bumpers of the cars in front of him day after day, when he's

ready to buy, that particular advertiser will be the one he will

patronize.

You can expand this business to include magnetic sign on the

sides of cars, saddle-back signs on the back of cars, and even

signs in the yards in residential neighborhoods. As I've

explained in this report, line up your "method of exposure,"

determine your costs and then go after the advertisers. It can be

a very easy way to achieve real wealth and independence for