FREE IS BETTER!

FREE PRINTING, ADVERTISING AND FREE BUSINESS ADVICE

Believe it or not, there are plenty of opportunities out there

for you to get your written materials free of charge, for free

advertising space, and free business advice.

For free advertising space, many publications will write an

article about you or your product if you purchase advertising

space with them. One way publications sell advertising space is

to agree that if the advertiser purchases the ad, he will also

receive a certain amount of free editorial space. This free

editorial space essentially doubles the amount of space you get

for a given amount of money. This editorial space is devoted to

an article about the company or individual or product, and it has

the added cachet of seeming to be work of an outside source. The

editorial company be written by the publication staff, or the

advertiser may provide the copy.

Press releases can be another excellent source of free space. A

well-written press release on an interesting subject will attract

the editor's interest. The editor may even follow up with a phone

call for more details. The result can be anything from a

paragraph to a feature article. All this comes for the price of

mailing the release. Keep in mind that you want to target the

publication that write about the kinds of things you are doing.

Many telephone call-in shows will take calls from entrepreneurs

with interesting products or stories. DTC Publishing Company,

P.O. Box 1606-MM, Ozark, AL 36360 has a list of 500 stations

around the country that you can contact to work out possibilities

for free air time. Note that in approaching these stations you

want to come across as something of an expert in your field

rather than appearing to be nothing more than a salesman flogging

his wares.

A source of free advertising and marketing advice is Mr. Carroll

Rollin, a former advertising manager for such magazines as Wealth

Secrets and the Business Opportunities Journal, and a current

associate of Direct Response Television Productions Mr. Rollin

can be reached at (619) 263-0582 for free advice on how and where

to get free advertising, how to start and promote a business, and

how to do television and magazine advertising.

For free printing, look for such printers as Advanced Printers

(705 S Union Ave., Dept MM, Ozark, AL 36360, (205)774-7743).

Advanced Printers offers a "24 HRS OR IT'S FREE" guarantee on

flat sheet printing. The company also offers information about

it's Elite Dealership Program.